About the project
In 2019 Veet continued to communicate with teen girls via music, but the focus changed. The genZ girls didn’t want to be pretty anymore, they wanted to be free and confident. All that influenced both the lyrics and the story. Veet collaborated with Arina Danilova, teen celebrity, to tell the story about 2 vulnerable girls becoming confident and successful in what they do.
What I did
Creative idea, copywriting, production brief and art direction.
