In 2019 MTS, the biggest mobile network operator in Russia, launched a YouTube short series for Gen Z named Last Rave.
The episodes were shot by Zebra Hero agency, and my task was to create an Instagram and VK social media concept to attract more attention to the launch and to interact with the fans.
The IG account was a second screen for the series where we put all the additional materials such as pics, backstage, interviews etc. On VK we created a group where we posted memes, contests and other entertaining content for the fans.
The campaign was so successful that the series had millions of views and the agencies, including mine, got Effie in 2020.
