About the project
Music videos have been very popular in Russia since the last decade and this was one of the most viral. The idea was to promote Veet in a friendly way to growing up Gen Z girls who only start taking care of their appearance. Dua Lipa and Katy Perry inspired girly video about getting ready for the date got 14 million views on YouTube and countless parodies and reactions.
What I did
Creative idea, copywriting, production brief and art direction.
