Hello, I am Sasha
I am a creative director based in Buenos Aires with more than 8 years of experience in digital advertising and branding, who previously worked at top-5 digital agencies in Russia like Isobar (Dentsu Ageis Network).
I've worked with dozens of brands belonging to PepsiCo, Reckitt Benckiser, Coty, Mondelez, Hasbro and other worldwide corporations.
In recent years I’ve got 6 prestigious awards, including Effie 2020 for the best Social Media Campaign.
And I am not sorry
Advertising is full of regret. In my experience things go totally wrong every time you (or you brand) stop being yourself.
My approach is based on deep analysis and understanding of the brand’s spirit, even if it doesn’t have either design or communicative form yet.
That’s how I avoid some really bad decisions and make effective campaigns which don’t make you feel sorry for. C’mon, how can one be sorry for what they really are?
