askmask
This branding project was created for a cosmetics distributor looking to break away from the generic, corporate aesthetic that dominates the industry. The goal was to build an identity that feels as fresh, expressive, and desirable as the beauty brands it represents. At the core of the system is the Bubble—a distinctive graphic element inspired by both the brand name and the letter A. Resembling a speech bubble, it reinforces ideas of beauty conversations, recommendations, and community while becoming the foundation of almost every visual composition.
A vibrant palette of saturated pinks and energetic oranges, combined with soft glowing gradients, creates a modern, digital-first aesthetic that instantly stands out. Together, these elements form a flexible visual system that seamlessly adapts across social media, presentations, packaging, digital assets, and brand communications while remaining instantly recognizable.
sasha is not sorry, 2026
askmask
sasha is not sorry, 2026
contacts
This branding project was created for a cosmetics distributor looking to break away from the generic, corporate aesthetic that dominates the industry. The goal was to build an identity that feels as fresh, expressive, and desirable as the beauty brands it represents. At the core of the system is the Bubble—a distinctive graphic element inspired by both the brand name and the letter A. Resembling a speech bubble, it reinforces ideas of beauty conversations, recommendations, and community while becoming the foundation of almost every visual composition.
A vibrant palette of saturated pinks and energetic oranges, combined with soft glowing gradients, creates a modern, digital-first aesthetic that instantly stands out. Together, these elements form a flexible visual system that seamlessly adapts across social media, presentations, packaging, digital assets, and brand communications while remaining instantly recognizable.
askmask
sasha is not sorry, 2026
contacts
This branding project was created for a cosmetics distributor looking to break away from the generic, corporate aesthetic that dominates the industry. The goal was to build an identity that feels as fresh, expressive, and desirable as the beauty brands it represents. At the core of the system is the Bubble—a distinctive graphic element inspired by both the brand name and the letter A. Resembling a speech bubble, it reinforces ideas of beauty conversations, recommendations, and community while becoming the foundation of almost every visual composition.
A vibrant palette of saturated pinks and energetic oranges, combined with soft glowing gradients, creates a modern, digital-first aesthetic that instantly stands out. Together, these elements form a flexible visual system that seamlessly adapts across social media, presentations, packaging, digital assets, and brand communications while remaining instantly recognizable.
askmask
sasha is not sorry, 2026
contacts
This branding project was created for a cosmetics distributor looking to break away from the generic, corporate aesthetic that dominates the industry. The goal was to build an identity that feels as fresh, expressive, and desirable as the beauty brands it represents. At the core of the system is the Bubble—a distinctive graphic element inspired by both the brand name and the letter A. Resembling a speech bubble, it reinforces ideas of beauty conversations, recommendations, and community while becoming the foundation of almost every visual composition.
A vibrant palette of saturated pinks and energetic oranges, combined with soft glowing gradients, creates a modern, digital-first aesthetic that instantly stands out. Together, these elements form a flexible visual system that seamlessly adapts across social media, presentations, packaging, digital assets, and brand communications while remaining instantly recognizable.
askmask
sasha is not sorry, 2026
contacts
This branding project was created for a cosmetics distributor looking to break away from the generic, corporate aesthetic that dominates the industry. The goal was to build an identity that feels as fresh, expressive, and desirable as the beauty brands it represents. At the core of the system is the Bubble—a distinctive graphic element inspired by both the brand name and the letter A. Resembling a speech bubble, it reinforces ideas of beauty conversations, recommendations, and community while becoming the foundation of almost every visual composition.
A vibrant palette of saturated pinks and energetic oranges, combined with soft glowing gradients, creates a modern, digital-first aesthetic that instantly stands out. Together, these elements form a flexible visual system that seamlessly adapts across social media, presentations, packaging, digital assets, and brand communications while remaining instantly recognizable.
askmask
sasha is not sorry, 2026
contacts
This branding project was created for a cosmetics distributor looking to break away from the generic, corporate aesthetic that dominates the industry. The goal was to build an identity that feels as fresh, expressive, and desirable as the beauty brands it represents. At the core of the system is the Bubble—a distinctive graphic element inspired by both the brand name and the letter A. Resembling a speech bubble, it reinforces ideas of beauty conversations, recommendations, and community while becoming the foundation of almost every visual composition.
A vibrant palette of saturated pinks and energetic oranges, combined with soft glowing gradients, creates a modern, digital-first aesthetic that instantly stands out. Together, these elements form a flexible visual system that seamlessly adapts across social media, presentations, packaging, digital assets, and brand communications while remaining instantly recognizable.
